Introduction to Business (GEB001)

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Business Collection

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eng

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Unspecified

Fedora URI https://fcrepo-openfl.isle.flvc.org/fcrepo/rest/fd/54/4c/ea/fd544cea-6562-4162-a02d-644ae98331b2

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Introduction to Business (GEB001)

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Introduction to Business (GEB001)

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Introduction to Business (GEB001)

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Introduction to Business

Type: Textbook

Member of: Introduction to Business (GEB001)

Contributors: Gitman, Lawrence J., Hyatt, James C., Koffel, Linda, McDaniel, Carl, Reece, Monique, Shah, Amit, Talsma, Bethann

Description: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a… more